We Are Pop-up Launches: ShopShare

We are Pop Up, the airbnb of commercial property, have announced they are now launching ShopShare, a project that enables businesses to rent space on an even smaller scale.

ShopShare allows up and coming brands the opportunity to rent a small amount of retail space in an established shop on a short-term basis, giving them access to the market at low cost and low risk. This in turn allows the established shop the opportunity to expand their reach through a unique and creative offer in-store.

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CUSTOMERS ENJOY THE MCQUEEN’S FLORISTS X BLACK VANILLA GELATO SHOP SHARE (READ MORE ABOUT IT HERE)

When McQueens florists ran a Shop Share pop up with Black Vanilla gelato, the motivation was clear according to Operations Manager Michi Kanatschnig:“We have been embracing social media and are keen to develop our online presence further and saw a pop up collaboration as a very good way to engage in cross brand promotion.”

“It injects a sense of excitement and change, which customers really react well to. We learn from every brand that is in store and it can be the start of a longer partnership”. Irena, Glassworks Shoreditch

The next ShopShare coming up in Hackney is Black Pug Retail launching in Three Potato Four on Newington Green on 14th March.

Other Hackney spaces that have joined the scheme and are ready to share their spaces include:

Glassworks Dalston seeking a coffee bar 

Gun vintage 

Salon

And We Are Pop-up has also launched a referral programme, anyone bringing a shop gets £25 when they make their first booking!

Click here for more information on the project