We are Pop Up, the airbnb of commercial property, have announced they are now launching ShopShare, a project that enables businesses to rent space on an even smaller scale.
ShopShare allows up and coming brands the opportunity to rent a small amount of retail space in an established shop on a short-term basis, giving them access to the market at low cost and low risk. This in turn allows the established shop the opportunity to expand their reach through a unique and creative offer in-store.
CUSTOMERS ENJOY THE MCQUEEN’S FLORISTS X BLACK VANILLA GELATO SHOP SHARE (READ MORE ABOUT IT HERE)
When McQueens florists ran a Shop Share pop up with Black Vanilla gelato, the motivation was clear according to Operations Manager Michi Kanatschnig:“We have been embracing social media and are keen to develop our online presence further and saw a pop up collaboration as a very good way to engage in cross brand promotion.”
“It injects a sense of excitement and change, which customers really react well to. We learn from every brand that is in store and it can be the start of a longer partnership”. Irena, Glassworks Shoreditch
Other Hackney spaces that have joined the scheme and are ready to share their spaces include:
And We Are Pop-up has also launched a referral programme, anyone bringing a shop gets £25 when they make their first booking!